Media Kit

The ASTA Buyers Guide has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire travel industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

The ASTA Buyers Guide also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the ASTA Buyers Guide and are a valuable business opportunity for suppliers to advertise in the directory.

Members of the American Society of Travel Agents (ASTA) are using the ASTA Buyers Guide on a daily basis. But the directory isn’t limited to association members. Other travel agents are using the directory as well. These industry professionals spend hundreds of millions dollars a year on products and services your company offers.

And when these professionals are ready to buy, they turn to the ASTA Buyers Guide to cut through the clutter of traditional search engine results.

The ASTA Buyers Guide has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. The ASTA is recognized as a leader in the industry. And travel agents turn to the association as the informational source in the industry.

With traditional search results, your company’s listing becomes one in a million. But searching through the ASTA Buyers Guide presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.

Your complete listing in the ASTA Buyers Guide will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.

A link to the ASTA Buyers Guide is prominently displayed on the ASTA Web site (http://www.asta.org). The directory can also be found at http://astabuyersguide.com.

Web Site Traffic
Unique visitors - 60,000 per month

The ASTA Buyers Guide will also be distributed as a CD application at the International Destination Expo, held April 12-16, 2008 in Lyon, France.

The following rates reflect an annual pricing structure. Your company’s listing appears in the ASTA Buyers Guide year-round.

Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.

Banner ads must be 468 pixels x 60 pixels.

For more information about graphic specifications, please contact your sales representative.

The American Society of Travel Agents, is the world's largest association of travel professionals. Our 20,000-plus members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel agents, the travel industry and the traveling public.

ASTA's mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.

For additional information, call (972) 402-7000, or e-mail us at asta@multiview.com.